New sart-women or sart-women after a century
Photoshooting for life style magazine BELLA TERRA
Photoshooting of uzbek pop-singer RAYHON for life style magazine JANNAT MAKON
Working process
Photoshooting in the studio

Description of collection:
The inspiration for the creation of the new collection had been taken from the old photographs of sart-women taken at the beginning of the 20-th century. The colour spectrum of those old pictures affected the choice of the colours for the collection. They were decided to be of the calm and monochrome palette. The images of sart-women influenced the static silhouettes of the models, which were reflected in long dresses and wide long trousers. The main connecting chain of the collection is a frock-coat, which is visually changed from model to model by using fastening method. Also there is an accent made on shoulders to emphasize well-defined silhouette of the models. Within the collection they are presented untraditionally – shoulder pads are used on the external side of the clothes and not inside as it is usually accepted. The one can trace many untraditional details within the collection, for example the unsewed sleeve, which is used as a pocket, or the tucked up hem of the frock-coats, which changes the original shape of the garment.
The collection is made of natural Uzbek silk with different weaves as gauze, excelsior and shoji. The ancient method of picture drawing was applied on the fabrics using the stamp known as printed cloth. This method is executed using a matrix of walnut tree with pattern carving, and then a natural dye-stuff is applied, which in its turn consists of such ingredients as: haricot, flour, cotton oil, bone cartilage and rusty iron. As a result of such dyeing, plain silk obtains absolutely new and unique look. Natural shine of the silk deliberately dictates the garments made of this fabric to be worn on elite occasions, and the design is developed specially for the self-confident women with elegant taste.

Note from Wikipedia:
Sarts – general title for the Uzbeks and Tajiks, who had been living on the territory of previous Kokand Khanland and Vassal Bakhara Emirate. Such a free merger of two different nations under one name was induced by their similar settled style of life, which differed from nomadic life of Kyrgyz and Kazakh nations and was an important reason for the administration of Russian Tsar. Although sometimes Sarts were divided namelly onto sarts Uzbeks and sarts Tajiks as the root differences between turk Uzbeks and Iranian speaking Tajiks were quite obvious and couldn’t be left unnoticeable.

behind it      
Photographer: V. Evdokimov
Models: D. Shefenkova, L. Udalova, K. Pryanichnikova
Hair and make-up: K. Bagirova
Special thanks to Musina N.K. for private collection of antique jewellery 19-century.